As the sun sets on 2023, it’s time to look back on a year that continued to redefine the way small businesses in New Zealand harness the power of the internet. This year, we've seen the true tenacity of Kiwi entrepreneurs reflected in their innovative use of websites, and Dazzly has been at the forefront, making this digital transition seamless and fun.

One of the biggest stories this year has been the tremendous resilience of small businesses. In the face of changing consumer habits and economic pressures, these businesses have pivoted online, often creating amazing web experiences that could rival those of big corporations, all without needing a degree in computer science. Our easy-to-use platform has been a godsend for many, proving that simplicity often trumps complexity, especially when crafting an online presence that feels both professional and personalised.

Moreover, the quick set-up times that Dazzly offers means that businesses have been able to react in real time to market demands, going from concept to launch in mere minutes. And with the rise of mobile-first consumers, it’s been more important than ever to create responsive websites that look fabulous on any device.

Looking ahead, there’s an air of excitement about the untapped potential of AI in creating content that resonates with audiences and drives engagement. The time saved here allows businesses to focus more on their passion and less on the pesky details.

In this year's reflection, we also see the strength of community. Dazzly’s friendly support teams have been a source of confidence for many a business owner, ensuring that help is always within reach. Working alongside innovative AI tools, and with a repertoire of stunning design templates, the future looks extremely bright for entrepreneurs who’re creating or revamping their online presence.

As we peek into 2024, our optimism is not unfounded; small businesses are set to scale new digital heights, and Dazzly will be there, providing the tools and support to make sure this journey online is not only successful but also a joyous one. Get ready to make some digital waves, Kiwi business owners – the best is yet to come!