In the contemporary business landscape, the question of whether a small business requires social media has unanimously crystalized into a resounding 'yes'. The rise of social media networks, over the years, has indeed transitioned from being just a fleeting trend into a virtual marketplace.
According to a survey by Hootsuite and We Are Social, more than four billion people globally are now using social media each month, a number making up about 53% of the total world population. With such staggering figures, the potential impact and reach your small business could harness are enormous.
For businesses, especially those that have visually appealing products or outcomes, social media isn't just a nice-to-have - it's a must-have. Platforms like Instagram and Pinterest, heavily reliant on visuals, are fantastic for showcasing your products or services. A bakery, a jewellery brand, an interior decorator - business images on these platforms can captivate potential customers in a split second.
However, social media isn't a one-size-fits-all avenue. Different platforms attract different demographics, exhibit varied functionality, and offer unique opportunities for engagement. For instance, if you aim to appeal to a younger demographic, consider focusing on platforms like Snapchat and TikTok. Facebook and LinkedIn, on the other hand, could be more fitting if your target demographic is slightly older or more profession-oriented.
To make your social media journey smooth with Dazzly, it is imperative to consider a basic social media content plan. A well-structured content plan helps to ensure consistency, enhances audience engagement, and allows for real-time modifications according to the dynamics of the market. It also helps in maintaining a consistent tone and style for your brand across all platforms.
Moreover, your Dazzly-created website, paired with the appropriate social media channels, will boast a high technical performance and react responsively across all devices. Meaning your customers will have ease of access, whether they're scrolling Facebook on their phone or surfing your website on their desktop.
We believe every business, especially small ones, can benefit from a social media presence. Not only does it enhance visibility but also fosters relationships with customers, adds credibility, and provides an excellent platform for feedback.
At Dazzly, we also provide free website consultations with experts who can help you navigate the virtual world effortlessly and recommend tailored social media strategies for your business.
Social media today has become ubiquitous and inevitably relevant for businesses. Therefore, it's not about just being ideologically relevant anymore, but understanding that your customers expect you there. Social media, when used effectively, can significantly contribute to your small business's success. Remember, you need not be everywhere - rather, it's about being where your audiences are and cherishing those digital relationships.