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This talk was written to highlight several businesses in New Zealand that are doing great work and profiting from helping their communities.

Hosted by Anamari Fanthorpe of Digital Boost NZ and presented by Lewis Anderson of Dazzly - 'Redefining Profit: Purpose Based Businesses' is a talk showcasing the efforts of a number of Dazzly customers (small businesses and organisations) throughout Aotearoa which are making a difference in their communities. Through their passion for what they do, family drivers, the drive to solve a problem in their community and the desire to continue forward, they tackle the hard challenge of going out on their own to run a profitable venture while also "profiting" through helping the community. The talk show-cases each customer individually, discussing their situation and ends by posing a number of simple questions that the people considering starting a business or finding/following their passion should ask themselves, and probably haven't had asked of them, in some time.