Why is it valuable for website builders to offer a free/evaluation version of their software? To find out, let's look at the state of the market as well as the primary customer demographic of these services.
Many website builders will need you to input a credit-card number to activate your 'free trial'. Too often charging you a 'test' or 'validation' transaction. This is aimed to psychologically tie the customer into the transaction, before they may be ready or comfortable. Most customers, and in particular, small businesses, prefer a try-before-you-buy approach where possible. The above approach makes them feel uneasy. This isn't ideal when the process of getting a website is already not first-nature to most people.
Every business understands the value of gaining another customer. It often makes sense to offer a free trial or evaluation, before asking the user to commit. It also allows them to see exactly how it will work and produce value for their business. Additionally, you get to see the website design come together yourself (very important).
By not placing more barriers between the customer and the purchase decision, an evaluation, or free version of the software will help get the word out and allow others to try the software. In 2024, this sort of word-out-mouth marketing, combined with social media, can lead to a lot of people getting to try building a website themselves. This brand-awareness push has an exponential effect in the long-run and can end up being one of the largest drivers of new sign-ups.
With more customers on-boarding, there will naturally be more feedback. This is a good thing from the website builder company's point-of-view as it allows them to gather this feedback to further improve the service.
Offering a free version also warms-up a customer and with a less pushy approach, can help build a foundation of trust in the platform. A free website builder software company doesn't have to be a giant corporation, often they are run by small teams that have a strong passion for small business and love to be contacted by their customers, even just to discuss difficulties, challenges or recent wins in their business (we certainly do!).
When it comes to eCommerce websites, there are many specific requirements that each small business requires. With service-based businesses, the requirements are often very similar. In which case you'd be well suited with any of our service or single-page website templates.
Due to the above reasons and an underlying confidence in their product, free website builder platforms such as dazzly will allow you to use the software entirely free to create a fantastic website design right before your eyes. It only takes a matter of minutes, and it can be all done on your mobile phone, so there's no reason not to give our free website building experience a try today!