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Dazzly vs Wix: Quick Feature Overview
Watch how Dazzly streamlines setup compared to Wix's more complex editing flow.
Overview
Different design philosophies: Wix optimizes for breadth and granular control; Dazzly optimizes for speed, clarity, and low-maintenance ownership.
The trade-off: More controls and add-ons can enable unique sites—but they also increase learning curve, setup time, and potential total cost of ownership. Dazzly reduces that surface area on purpose.
What to prioritize:
If you value “it just works,” predictable costs, and hands-on support, Dazzly is likely better.
If you need pixel-precise layouts, niche apps, or custom code, Wix may be a better fit.
Which one is right for you?
Choose Dazzly if you want:
Choose Wix if you want:
Sign up to Dazzly for free today!
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Ease of use | Very simple, low learning curve; opinionated defaults reduce choices | Intuitive but dense; many panels/settings can overwhelm new users |
Time to release | Fast—streamlined setup and sensible defaults | Fast for basics; complex sites take longer due to many choices |
Design & templates | Clean, modern, conversion-oriented templates; mobile-ready by default | Many templates; high freedom; mobile views sometimes need manual adjustments |
Apps & integrations | Curated essentials to keep costs low and UX simple. Natural support for linking to third-party web apps which can facilitate many functions | App Market with many third‑party add‑ons; can increase cost/complexity |
SEO & performance | Strong basics, fast pages, straightforward settings | Solid tools; performance varies with heavy apps/effects |
Pricing & TCO | Simple, straightforward pricing, options for Add-ons | Paid tiers vary by region, apps can increase cost and complexity |
Template switching | Simple theme refresh without chaos | Template switching on an existing site is limited; new site often needed [1] |
Support | Friendly human support, small-business-oriented guidance | Support for paid users (region dependent) and extensive help center |
Best for | Non-technical SMBs, service businesses, solo entrepreneurs | SMBs needing design freedom, niche apps, or custom code |
[1] Wix Template Switching Policy: https://support.wix.com/en/article/switching-your-site-template
Dazzly
A deliberately opinionated, calm editor that removes distracting panels so you make fewer micro-decisions. Most marketing sites, portfolios, and small stores reach a publishable state quickly because defaults—structure, typography, spacing, and mobile responsiveness—are already tuned. The setup flow concentrates on essentials (content, navigation, SEO basics) instead of a maze of apps and edge-case settings, reducing both initial build time and ongoing maintenance.
Wix
Visually flexible but crowded: many panels, settings, and apps. Useful for detailed tweaks, yet new users often get lost and spend extra time figuring things out. ADI and templates help at the start, but adjusting layouts, mobile views, and added features usually slows publishing.
Why it matters: The more time and steps required, the more likely projects stall. Dazzly’s guardrails keep small teams moving.
Dazzly
Professional templates are easy to adapt without breaking layouts. They offer sufficient customization for most SMB branding needs while minimizing complexity and reducing the risk of design dead ends.
Wix
A large template library and controls enable customization, unconventional layouts, animations, and complex interactions. This flexibility can introduce decision overload, extend styling time (especially for mobile views), and increase the risk of inconsistent design without careful oversight.
Why it matters: If you need custom, choose Wix. If you want polished and cohesive with minimal effort, Dazzly shines.
Dazzly
Built-in essentials (hosting, SSL, forms, store, SEO) plus vetted integrations replace a sprawling app marketplace and cut setup time. Unified updates and reduced surface area lower maintenance risk and total cost of ownership. Optional Extras available.
Wix
Large App Market with overlapping plugins (marketing, bookings, memberships, events, etc.). Quality and support vary, so selecting and maintaining a stack can be time-consuming. Added apps and Velo custom code.
Why it matters: Apps can add power, but also cost and complexity. Dazzly limits sprawl; Wix enables it when needed.
Dazzly
Dazzly automatically takes care of core SEO elements and performance fundamentals. It generates clean titles and meta descriptions, prompts for meaningful alt text, produces XML sitemaps, includes structured data, pre-renders pages for fast first paint, and optimizes images for mobile responsiveness. This cohesive approach reduces manual tweaking and helps small teams achieve dependable search visibility and loading speed from day one.
Wix
Wix offers extensive manual SEO controls (meta tags, URLs, redirects, multilingual, schema) plus marketing/analytics apps. Consistent performance often requires pruning: animations, heavy media, and stacked third-party apps can slow pages and hurt Core Web Vitals.
Why it matters: Most SMBs need the basics done right without tuning. Dazzly defaults aim for that “good by default.”
Dazzly
Dazzly's all-in-one platform reduces the need for multiple third-party apps, which can lead to lower overall costs. Its built-in features minimize the need for extensive custom development, further driving down TCO. Additionally, Dazzly's focus on performance and SEO helps businesses avoid costly optimizations down the line.
Wix
Wix's pricing model can become complex as businesses scale. Advanced features and additional storage come at a premium. The need for third-party apps can also increase costs over time, making it essential for businesses to carefully consider their long-term needs.
Why it matters: Dazzly’s bundles reduce add-on creep. Dazzly's plans cost less on average.
Dazzly
Dazzly provides direct human support rather than pushing you through long self-serve flows.
Guidance is tailored to small businesses: clear steps, plain language explanations, and help prioritizing what matters first.
Assistance covers initial setup, content adjustments, basic SEO, simple store or booking configuration, and light troubleshooting—reducing DIY time and preventing stalled projects.
Wix
Initial support typically routes you through self-serve resources (help center, automated guides, community) before reaching a live agent.
Why it matters: If you’d rather “talk to a human and get it done,” Dazzly’s support focus is a meaningful differentiator.
Find a domain for your website
Wix generally recommends starting a new site to change templates; direct template switching is limited.
Wix doesn't support exporting your full site's code to host elsewhere.
Yes, Dazzly includes hosting and SSL in its service, ensuring your site is secure and high-performing.